Intel Esports Sponsorship Reviewed: IEM to Team Deals
When Intel and ESL renewed their alliance in 2017, the two companies put a number on the table that reframed…
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Logitech G as an Esports Sponsor: Deals, Reach & Brand Fit Reviewed
When Logitech acquired ASTRO Gaming for $85 million in 2017, the move told the competitive gaming world exactly where the…
Red Bull Esports Sponsorships Reviewed: Teams & Strategy
Red Bull GmbH sold more than 12 billion cans of energy drink in 2023, according to Wikipedia, and a meaningful…
Measuring Esports Sponsorship ROI: Metrics & Frameworks
Sponsorship and media rights together account for the majority of esports industry income, with sponsorship alone representing close to 60%…
Esports Sponsorship Contracts: Key Terms and Red Flags
Sponsorship money is the backbone of competitive gaming, yet the document that controls it rarely gets the attention given to…
How Much Are Esports Sponsorship Deals Worth?
When Team SoloMid signed a naming-rights agreement with the cryptocurrency exchange FTX in June 2021, the reported figure stopped the…
Types of Esports Sponsorships: Endemic, Jersey & Beyond
Sponsorship is the financial backbone of professional esports, not a side revenue line. According to Newzoo’s Global Esports Market Report,…
How to Get an Esports Sponsorship: A Step-by-Step Guide
Sponsorship is not a side project for competitive gaming, it is the engine that keeps the lights on. Brand partnerships…
Esports Sponsorships Explained: How Brand Deals Work
Sponsorship is the financial engine of professional gaming, not a side benefit. By Newzoo’s 2025 market estimates, brand sponsorship and…
Fnatic Review: Inside a Legacy Esports Organization
When Riot Games crowned the first League of Legends world champion at DreamHack Summer in June 2011, the trophy went…