High-scoring battle for title: Conor McGregor bet $100,000 on World Championship final
UFC champion and ambassador for the global betting brand 1xBet, Conor McGregor, placed a $100,000 bet on the year’s most…
Industry News & Hardware
Read MoreHigh-scoring battle for title: Conor McGregor bet $100,000 on World Championship final
Esports Venue Technology Requirements: Network, AV, and Stage Setup Explained
When 18,000 fans packed Chase Center in San Francisco for the 2022 League of Legends World Championship Finals, Riot Games…
Best Gaming Phones for Mobile Esports: Top Devices Ranked
Mobile esports prize pools crossed $50 million in 2024 according to Newzoo, and the devices players carry to LAN events…
King Is Back: Conor McGregor is the new 1xBet ambassador
Some names change the game, and Conor McGregor is one of them. 1xBet announces a partnership with the first-ever UFC…
BMW Esports Sponsorship Reviewed: Multi-Team Deals & Strategy
When BMW walked into competitive gaming in June 2020, it skipped the cautious single-team trial most carmakers favor and signed…
Mastercard’s League of Legends Sponsorship Reviewed
When Mastercard signed on as the first global sponsor of League of Legends Esports in September 2018, it put a…
HyperX as an Esports Sponsor: Roster, Value & Activation
When HP Inc. paid roughly $425 million to acquire HyperX from Kingston Technology in 2021, it was buying more than…
Intel Esports Sponsorship Reviewed: IEM to Team Deals
When Intel and ESL renewed their alliance in 2017, the two companies put a number on the table that reframed…
Logitech G as an Esports Sponsor: Deals, Reach & Brand Fit Reviewed
When Logitech acquired ASTRO Gaming for $85 million in 2017, the move told the competitive gaming world exactly where the…
Red Bull Esports Sponsorships Reviewed: Teams & Strategy
Red Bull GmbH sold more than 12 billion cans of energy drink in 2023, according to Wikipedia, and a meaningful…