Measuring Esports Sponsorship ROI: Metrics & Frameworks
Sponsorship and media rights together account for the majority of esports industry income, with sponsorship alone representing close to 60%…
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Esports Sponsorship Contracts: Key Terms and Red Flags
Sponsorship money is the backbone of competitive gaming, yet the document that controls it rarely gets the attention given to…
How Much Are Esports Sponsorship Deals Worth?
When Team SoloMid signed a naming-rights agreement with the cryptocurrency exchange FTX in June 2021, the reported figure stopped the…
Types of Esports Sponsorships: Endemic, Jersey & Beyond
Sponsorship is the financial backbone of professional esports, not a side revenue line. According to Newzoo’s Global Esports Market Report,…
How to Get an Esports Sponsorship: A Step-by-Step Guide
Sponsorship is not a side project for competitive gaming, it is the engine that keeps the lights on. Brand partnerships…
Esports Sponsorships Explained: How Brand Deals Work
Sponsorship is the financial engine of professional gaming, not a side benefit. By Newzoo’s 2025 market estimates, brand sponsorship and…
Fnatic Review: Inside a Legacy Esports Organization
When Riot Games crowned the first League of Legends world champion at DreamHack Summer in June 2011, the trophy went…
Cloud9 Esports Review: North American Organization Deep Dive
When Forbes placed Cloud9’s enterprise value near $380 million in its 2022 ranking of the most valuable esports companies, the…
Team Liquid Review: Multi-Game Esports Organization Analysis
When Team Liquid lifted the Aegis of Champions at The International 2017, the organization walked away with roughly $10.8 million,…
G2 Esports Review: European Powerhouse Organization Guide
Few esports brands carry the swagger of G2 Esports. The Berlin-based organization has lifted more League of Legends European championship…