What Is Esports Betting? A Beginner’s Guide for 2026
Before a single regulated sportsbook ever listed a Counter-Strike match, players were already wagering on the outcome. Analysts at Narus…
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Esports Betting Guide: Best Sites, Odds, and Match Analysis
Since the U.S. Supreme Court struck down the federal ban on single-game sports wagering in Murphy v. NCAA in 2018,…
DraftKings as an Esports Sponsor: Reach and Risk Reviewed
Sponsorship and advertising still account for well over half of all esports revenue, the single largest slice of the business…
BMW Esports Sponsorship Reviewed: Multi-Team Deals & Strategy
When BMW walked into competitive gaming in June 2020, it skipped the cautious single-team trial most carmakers favor and signed…
Mastercard’s League of Legends Sponsorship Reviewed
When Mastercard signed on as the first global sponsor of League of Legends Esports in September 2018, it put a…