HyperX as an Esports Sponsor: Roster, Value & Activation
When HP Inc. paid roughly $425 million to acquire HyperX from Kingston Technology in 2021, it was buying more than…
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Read MoreHyperX as an Esports Sponsor: Roster, Value & Activation
Intel Esports Sponsorship Reviewed: IEM to Team Deals
When Intel and ESL renewed their alliance in 2017, the two companies put a number on the table that reframed…
Logitech G as an Esports Sponsor: Deals, Reach & Brand Fit Reviewed
When Logitech acquired ASTRO Gaming for $85 million in 2017, the move told the competitive gaming world exactly where the…
Red Bull Esports Sponsorships Reviewed: Teams & Strategy
Red Bull GmbH sold more than 12 billion cans of energy drink in 2023, according to Wikipedia, and a meaningful…
Measuring Esports Sponsorship ROI: Metrics & Frameworks
Sponsorship and media rights together account for the majority of esports industry income, with sponsorship alone representing close to 60%…