
Esports Sponsorships Explained: How Brand Deals Work
Sponsorship is the financial engine of professional gaming, not a side benefit. By Newzoo’s 2025 market estimates, brand sponsorship and…

Sponsorship is the financial engine of professional gaming, not a side benefit. By Newzoo’s 2025 market estimates, brand sponsorship and…

When Riot Games crowned the first League of Legends world champion at DreamHack Summer in June 2011, the trophy went…

When Forbes placed Cloud9’s enterprise value near $380 million in its 2022 ranking of the most valuable esports companies, the…

When Team Liquid lifted the Aegis of Champions at The International 2017, the organization walked away with roughly $10.8 million,…

Few esports brands carry the swagger of G2 Esports. The Berlin-based organization has lifted more League of Legends European championship…

When FaZe Clan rang the bell for its Nasdaq debut in July 2022, the merger paperwork pegged the gaming brand…

When Forbes published its ranking of the most valuable esports companies in December 2020, one North American organization sat at…

Esports organizations now change hands at sums that rival small professional sports franchises, and the distance between a hobbyist gaming…

When TSM agreed to a reported $210 million naming-rights partnership with the cryptocurrency exchange FTX in June 2021, the agreement…

When Forbes published its most recent ranking of the most valuable esports companies in 2022, it placed TSM at roughly…