Mastercard’s League of Legends Sponsorship Reviewed
When Mastercard signed on as the first global sponsor of League of Legends Esports in September 2018, it put a…
Industry News & Hardware
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HyperX as an Esports Sponsor: Roster, Value & Activation
When HP Inc. paid roughly $425 million to acquire HyperX from Kingston Technology in 2021, it was buying more than…
Intel Esports Sponsorship Reviewed: IEM to Team Deals
When Intel and ESL renewed their alliance in 2017, the two companies put a number on the table that reframed…
Logitech G as an Esports Sponsor: Deals, Reach & Brand Fit Reviewed
When Logitech acquired ASTRO Gaming for $85 million in 2017, the move told the competitive gaming world exactly where the…
Red Bull Esports Sponsorships Reviewed: Teams & Strategy
Red Bull GmbH sold more than 12 billion cans of energy drink in 2023, according to Wikipedia, and a meaningful…
Measuring Esports Sponsorship ROI: Metrics & Frameworks
Sponsorship and media rights together account for the majority of esports industry income, with sponsorship alone representing close to 60%…
Esports Sponsorship Contracts: Key Terms and Red Flags
Sponsorship money is the backbone of competitive gaming, yet the document that controls it rarely gets the attention given to…
How Much Are Esports Sponsorship Deals Worth?
When Team SoloMid signed a naming-rights agreement with the cryptocurrency exchange FTX in June 2021, the reported figure stopped the…
Steam Deck OLED 2026 Review: Still the Best Handheld PC Gaming Experience?
A long-term look at Valve's premium handheld. We review battery degradation, hardware durability, and its ability to run newer 2026 releases.
PlayStation 5 Pro Long-Term Review: Is It Worth the Upgrade in 2026?
We evaluate the PS5 Pro after extended testing. Discover how PSSR AI-upscaling and improved ray tracing handle the year's heaviest AAA titles.