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DraftKings as an Esports Sponsor: Reach and Risk Reviewed
Sponsorship and advertising still account for well over half of all esports revenue, the single largest slice of the business…
BMW Esports Sponsorship Reviewed: Multi-Team Deals & Strategy
When BMW walked into competitive gaming in June 2020, it skipped the cautious single-team trial most carmakers favor and signed…
Mastercard’s League of Legends Sponsorship Reviewed
When Mastercard signed on as the first global sponsor of League of Legends Esports in September 2018, it put a…
HyperX as an Esports Sponsor: Roster, Value & Activation
When HP Inc. paid roughly $425 million to acquire HyperX from Kingston Technology in 2021, it was buying more than…
Intel Esports Sponsorship Reviewed: IEM to Team Deals
When Intel and ESL renewed their alliance in 2017, the two companies put a number on the table that reframed…
Logitech G as an Esports Sponsor: Deals, Reach & Brand Fit Reviewed
When Logitech acquired ASTRO Gaming for $85 million in 2017, the move told the competitive gaming world exactly where the…
Red Bull Esports Sponsorships Reviewed: Teams & Strategy
Red Bull GmbH sold more than 12 billion cans of energy drink in 2023, according to Wikipedia, and a meaningful…
Measuring Esports Sponsorship ROI: Metrics & Frameworks
Sponsorship and media rights together account for the majority of esports industry income, with sponsorship alone representing close to 60%…
Esports Sponsorship Contracts: Key Terms and Red Flags
Sponsorship money is the backbone of competitive gaming, yet the document that controls it rarely gets the attention given to…
How Much Are Esports Sponsorship Deals Worth?
When Team SoloMid signed a naming-rights agreement with the cryptocurrency exchange FTX in June 2021, the reported figure stopped the…
